Managing patent risk and return is hard enough on the home front. But scale it internationally, and the words “comprehensive strategy” take on a whole new meaning – because now, you need to understand your competitive landscape and what they are doing on a country-by-country level across the world.
Foreign filing costs are the most expensive feature of a patent portfolio. So, it’s crucial to a company’s patent portfolio success that it make informed decisions based on hard facts. An organization needs to know how it can protect itself against competition where necessary (i.e., in regions and product categories with high potential revenue risk). At the same time, it must be prudent where and on what it spends money; just sticking with the status quo or filing in the IP5 can be expensive and not provide the same value as using data for accurate decisions. With an especially successful patent portfolio, a company might even see a greater return on its patent investments with a stronger competitive stance and increased valuation in the market.
Does that sound like a lot to grapple with? Well, that's because it is. Correctly predicting the best foreign filing strategies is time-consuming and uncertain; more often, companies end up guessing and hoping for the best. But staying competitive means you need precise, sound information – right now. That’s where BlueSize helps.
BlueSize is the only platform available that allows clients to compare revenue and patents in a specific product category and country. It’ll help you make foreign filing decisions quicker and more accurately and have the incredible side benefit of enabling you to reduce costs while getting more valuable patent coverage. To show you what we mean, let’s take a look at Cisco, one of the top companies in the WLAN/WiFi product category sphere.
BlueSize’s side-by-side data layout and clear recommendations make it easy to see mismatches between, for example, how much revenue is made by WLAN/WiFi products in each country and region, compared to how many WLAN/WiFi patents have been filed in that country and region. By comparing Cisco to its competitive landscape, BlueSize recommends that Cisco should increase its WLAN/WiFi patent count in APJ (Asia Pacific and Japan) by 12.1% and in EMEA (Europe, Middle East, and Africa) by 2.3%, but that it should be decreased in AMS (North, Central, and South America) by 2.7%.
In addition, BlueSize recommends how to proceed with filing in individual countries. For instance, Cisco recommends an increase its WLAN/WiFi patent families in Japan by a healthy 109.7% and in the UK by 5.4%. And it’s clear to see why when you look at the revenue and patent data side-by-side.
If Cisco does this, not only will it stay up to speed with its WLAN/WiFi competitors on a patent and revenue basis, but it will also get ahead by discovering under-patented and over-patented categories in areas and countries that the competition may have overlooked. On top of that, Cisco can figure out the countries where it can reduce filings to save on those expensive foreign filing costs. The result – a more valuable foreign patent portfolio at a potentially reduced cost. Given that, BlueSize makes total sense – it can pay for itself with a few smart foreign filing decisions. So, when are you going to start BlueSizing?