Welcome to The BlueFoot Dance!

At BlueFoot, we can't stop thinking about strategy and how it is evolving. After all, that's where we got our name from, and what we love to help our clients do. That's why we are so thrilled to launch a podcast about strategy, and the thought leaders throughout industry that move it forward.

In the BlueFoot Dance, we want to learn two things from the guests that join us: their vision of how strategy will evolve, and who the person behind the role is.

We couldn't make this podcast without the kindness and effort of the amazing thought leaders that have given us their time, their perspectives, and their book recommendations. Thank you - we really appreciate the thoughtfulness, candidness, and fun you brought to our recording!

We also want to thank our podcast editor and logistics extraordinaire - Sam Choe, and our podcast marketing guru - Veronica Kim. They have been instrumental in bringing this idea to life, and, most importantly, for securing the rights to our awesome jingle.

And now on to the episodes! We hope you love them as much as we do.

The BlueFoot Dance

Come Dance with Us!

Latest Episode:

The BlueFoot Dance with Jon Wood

The BlueFoot Dance with Jon Wood
Former Executive Director of Innovation and Collaboration, Bridgestone Americas Inc.

We are so excited to share a fascinating conversation with Jon Wood, Director of Waldron Center of Entrepreneurship and Family Business at Harding University, and former Executive Director of Innovation and Collaboration, Bridgestone Americas Inc. In this episode, we hear about Jon's career journey through technology, business, IP, and now academia. Jon mentioned in this podcast that he always felt the need to make IP valuable to the business, and we see that throughout our conversation with him. We also highly recommend that you check out the Ugandan Prison Project that Jon is involved with. We are so grateful to Jon for sharing his time, perspectives, and stories with us! + More about Jon

Jon's Book Recommendations:

BlueFoot Dance Episode Archives:

The BlueFoot Dance with Manny Schecter

The BlueFoot Dance with Manny Schecter
Chief Patent Counsel of IBM

We are so excited to share a fascinating conversation with Manny Schecter, Chief Patent Counsel of IBM. We hear about Manny’s craziest job, why he loves his current role at IBM, the need for IP education, and how we should address IP issues related to artificial intelligence. We are so grateful to Manny for sharing his time, perspectives, and stories with us! + More about Manny

Manny's Book Recommendation:

The Vagabonds: The Story of Henry Ford and Thomas Edison's Ten-Year Road Trip

The BlueFoot Dance with Cassandra Derham

The BlueFoot Dance with Cassandra Derham
Head of Technical IP at Amadeus SAS

We are so excited to share a fascinating conversation with Cassandra Derham, Head of Technical IP at Amadeus. In this episode, we hear about Cassandra’s perspectives on leadership and hiring, why we need to create a holistic IP strategy, and how to get there. We are so grateful to Cassandra for sharing her time, perspectives, and stories with us! + More about Cassandra

Cassandra's Book Recommendations:

The BlueFoot Dance with Scott Pojunas

The BlueFoot Dance with Scott Pojunas
Head of Patent Engagement Readiness at Google

We are so excited to share a fascinating conversation with Scott Pojunas, Head of Patent Engagement Readiness at Google. In this episode, we hear about Scott advocates for a harmonized view on IP strategy and how his team has really pushed to have it align with the business needs of Google. We also get a peek into his career journey and his favorite bands (we are rooting for the Pojunas family band!). We are so grateful to Scott for sharing his time, perspectives, and stories with us! + More about Scott

Scott's Book Recommendation:

The BlueFoot Dance with Harry Gwinnell

The BlueFoot Dance with Harry Gwinnell
Of Counsel, Greenblum & Bernstein

We are so excited to share a fascinating conversation with Harry Gwinnell, Of Counsel at Greemblum & Bernstein, former Chief IP Counsel at Cargill, past Vice President of the Intellectual Property Owner's Association, and past President of the Association of Corporate Patent Counsel. In this episode, we hear Harry advocate for IP education and making sure IP adds value to the business (the benefit has to exceed the cost!). And when you hear about his career journey, you’ll love Harry’s other potential career choices. We are so grateful to Harry for sharing his time, perspectives, and stories with us! + More about Harry

Harry's Book Recommendations:

The BlueFoot Dance with Parjeet Kaur Tawana

The BlueFoot Dance with Parjeet Kaur Tawana
Director of Patents, BenevolentAI

We are so excited to share a fascinating conversation with Parjeet Kaur Tawana, Director of Patents at BenevolentAI. In this episode, we hear about Parjeet’s career journey in IP and her perspectives on the ethics of AI and data as our world continues to become more technologically advanced. We discussed the potential biases that AI could have and what we can do to fix those problems moving forward. We are so grateful to Parjeet for sharing her time, perspectives, and stories with us! + More about Parjeet

Parjeet's Book Recommendations:

The BlueFoot Dance with Adan Ayala

The BlueFoot Dance with Adan Ayala
General Patent Counsel, Stanley Black & Decker

We are so excited to share a fascinating conversation with Adan Ayala, General Patent Counsel at Stanley Black & Decker. In this episode, we hear about Adan’s career journey in IP, his memorable moments at Stanley, Black & Decker, and how AI can help with patent portfolio management. We also discussed the implications of the usage of AI on society, and its laws and regulations as well. We are so grateful to Adan for sharing his time, perspectives, and stories with us! + More about Adan

Adan's Book Recommendations:

The BlueFoot Dance with Anjanette Lecher

The BlueFoot Dance with Anjanette Lecher
Director of Intellectual Asset Management, Corning

We are so excited to share a fascinating conversation with Anjanette Lecher, Director, Intellectual Asset Management at Corning. In this episode, we hear about Anjanette's career journey through technology, business and IP at Corning, her favorite (and definitely memorable) previous jobs, and the importance of linking engineering, business, and IP for IP strategy and patent portfolio management. We are so grateful to Anjanette for sharing her time, perspectives, and stories with us! + More about Anjanette

Anjanette's Book Recommendations:

It’s time to find a new Strategy.
It’s time for BlueFoot.

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